Case Study: Victoria's Secret identifies reputation risks and competitor threats with Awario

Victoria's Secret - Customer Case Study

Victoria's Secret was facing a reputational and sales decline driven by high‑profile scandals, criticism over body‑image messaging and exclusion, slipping product quality, and aggressive new competitors. Awario stepped in with its social media monitoring and analytics service to map what people were saying online and why the brand’s cultural relevance was eroding.

Awario searched and analyzed Victoria's Secret mentions, surfacing measurable findings and dominant themes: CEO Leslie Wexner’s ties to Jeffrey Epstein, widespread body‑image backlash (searching “thin” returned nearly 4,000 mentions), frequent complaints about product quality, and rising praise for competitors like SAVAGE X FENTY and Aerie (one viral post drew ~5 million likes). Awario’s monitoring quantified the sentiment and topical drivers, giving Victoria's Secret clear, data‑driven insights to guide PR, product and marketing changes.

Victoria's Secret