Case Study: Starbucks achieves actionable marketing campaign insights with Awario

Starbucks - Customer Case Study

Starbucks faced the challenge of testing and measuring countless social media marketing experiments to understand what drove awareness, engagement and reputation across campaigns. Awario provided a social listening and campaign-monitoring solution — including keyword-based alerts and advanced filters — to help track campaign-related mentions, reach, sentiment and audience demographics so marketers could evaluate performance without large budgets.

Using Awario’s alerts and analytics, teams could quantify what worked and what didn’t: Awario-powered analysis highlighted wins like the #redcupcontest (≈40,000 Instagram entries), Tweet-a-Coffee (≈27,000 tweets generating about $180,000 in purchases) and the Leaf Rakers Society community (40,000+ members), and it also helped flag failures such as #RaceTogether, which was shut down after six days. Awario’s social listening made these campaign results and trends visible and measurable, enabling faster insights and data-driven decisions.

Starbucks