Case Study: Starbucks achieves dominant share of voice and global reach insights with Awario

Starbucks - Customer Case Study

Starbucks turned to Awario to answer a straightforward but timely question: how does its social media performance stack up against rival Dunkin’ during the COVID era? Using Awario’s social media monitoring and analytics, the goal was to measure share of voice, reach, sentiment, audience geography and demographics, key topics, influencers and direct customer feedback across 15 weeks of 24/7 monitoring.

Awario ran continuous listening and analytics that captured 12.0M Starbucks mentions (73.8%) vs. 4.24M for Dunkin’ (26.3%), with Starbucks generating ~6.268B impressions (69.1%) to Dunkin’s ~2.808B (30.9%). The analysis also found Starbucks leading in global presence (winning in 108 of 124 countries) while Dunkin’ led in U.S. share of voice and in 30 states, and scored higher on net sentiment (Dunkin’ 19 vs. Starbucks 12.9); Awario’s reporting highlighted these measurable differences along with topic clouds and influencer impacts to inform each brand’s social strategy.

Starbucks