Case Study: Spotify boosts brand awareness and subscriber growth with Awario

Spotify - Customer Case Study

Spotify, the audio streaming giant, needed to sustain positive word-of-mouth and deepen engagement with millennials and Gen Z despite public controversies and data‑privacy concerns. Awario used its social listening and trend‑monitoring tools to track buzz, sentiment, and emerging pop‑culture trends around Spotify to identify opportunities for timely, relatable campaigns.

Awario’s analysis showed how Spotify turned customer data and social trends into memorable holiday and meme‑driven campaigns (e.g., 2016 “Thanks, 2016,” 2017 “#goals,” 2018 “#2018Wrapped,” 2019 “Music for every mood”), producing measurable impact: three times more positive than negative social sentiment, increased brand awareness and subscribers, and strong business momentum (Spotify reporting 217 million monthly listeners and 40% revenue growth in 2017). Awario’s insights demonstrated how social listening can surface trends and quantify campaign results in real time.

Spotify