Case Study: Seraph achieves successful digital campaign insights with Awario

Seraph uses Awario to setup digital strategy for The Independent Group

Seraph, a full-service agency, used Awario to support a fast-moving digital campaign for The Independent Group. Faced with a tight turnaround and the goal of engaging the British electorate online, the team needed to define audience size, gauge sentiment, identify influencers, and spot key social media trends.

Using Awario’s social listening dashboard and Boolean search, Seraph tracked reach, sentiment, hashtags, and influential voices in real time to shape campaign messaging and responses. With Awario, the campaign achieved massive visibility, including millions to billions of social reach, 160,000 website visitors on launch day, and over 500,000 page views within hours, while sentiment remained strongly positive.

Seraph