Case Study: Rozum Robotics boosts PR visibility and lead quality with Awario

Rozum Robotics intensifies its PR game with Awario

Rozum Robotics, maker of high-precision robotic components and the automated Rozum Café, needed to step up PR and lead generation for its novel coffee concept but lacked audience targeting, brand monitoring and media-relations tools. To solve that gap the marketing team enlisted Awario’s social listening/brand-monitoring service to improve targeting and find relevant influencers and media contacts.

Using Awario as their primary monitoring tool, Rozum Robotics defined two new target audiences, consolidated global mentions in a single dashboard, and used sentiment analysis to track brand discourse. Awario reduced research time by 70%, helped form new media relationships, enabled competitor analysis, and improved the quality of incoming leads—measurable gains that increased Rozum Café’s visibility across social networks and the press.

Rozum Robotics

Rozum Café

Rozum Robotics