Case Study: Pornhub achieves #1 global popularity and viral brand awareness with Awario

Pornhub - Customer Case Study

Awario analyzed Pornhub, a leading adult entertainment site that faces unique marketing constraints because pornography is taboo and barred from many traditional advertising channels. Awario’s social media and influencer-marketing analysis framed Pornhub’s core challenge as building broad brand awareness and engagement while normalizing the category and protecting user privacy.

Awario documented Pornhub’s multi-pronged solution—an authentic social persona (Aria), shareable and cause-driven campaigns (e.g., Dirtiest Porn Ever, Beesexual, tree-planting), data-driven content, humorous ads, and influencer collaborations (Waka Flocka Flame, Pornhub Records). Awario’s case study reports measurable impact: more than 100 million daily visitors, strong social followings (Twitter 1.7M, Instagram 8M, YouTube 523k), major press coverage, and social-good outcomes such as 13,471 trees planted and $236,086 raised for the SEXPLORATION campaign, all credited with boosting brand awareness and engagement.

Pornhub

Corey Price

Vice President