Case Study: Oatly achieves standout social media engagement and brand growth with Awario

Oatly - Customer Case Study

Oatly, the Swedish oat‑milk brand known for bold, irreverent marketing, faced the challenge of understanding what was driving rapid global growth, intense social conversations, and spikes in demand — including handling negative feedback and measuring campaign impact. Awario stepped in to analyze Oatly’s social footprint using its social listening tool (including the Topic cloud) to map mentions, themes and sentiment across channels.

Awario used its monitoring platform to track five months of Oatly mentions, surface top themes (barista edition, barista, Oatly barista drink, milk, ice cream, love, vegan, coffee, oat milk, etc.) and quantify engagement and conversation drivers. Awario’s analysis confirmed strong audience engagement, frequent product-driven buzz (including “sold out” reports and major placements like Starbucks’ rollout), and validated Oatly’s content and campaign strategies — giving Oatly clear, data‑driven insights to prioritize communications and scale supply.

Oatly