Case Study: Investors Community Bank achieves automated social media reporting and faster response to negative mentions with Awario

Investors Community Bank enhances social media reporting with Awario

Investors Community Bank, a Wisconsin-based community bank, struggled to monitor conversations about the brand using a patchwork of tools and Google Alerts that failed to deliver timely, consolidated insights. The marketing team needed real-time detection of user concerns, negative-response monitoring, media-relations tracking, and automated social listening reports, so they evaluated options and chose Awario for straightforward, comprehensive social and web monitoring.

Awario was implemented with quick alert setups, daily snapshots, a mention feed with sentiment analysis, web/blog/news monitoring, a topic cloud, and a flexible automated report builder covering any timeframe. The solution accelerated response to negative conversations, centralized media-reach measurement and influencer discovery, and removed manual reporting work—providing immediate insights (for example, an overview showing 18.6% positive vs. 81.4% negative mentions in one snapshot) and reliable weekly/monthly reach metrics.

Investors Community Bank