Case Study: Volterra achieves sharper competitor insights and targeted audience capture with Awario

How Volterra Finds Audiences and Conducts Competitor Research With Awario

Volterra, a social media services firm working with B2B and B2C clients, turned to Awario for social media monitoring, competitor research, and audience discovery. They needed a way to track share of voice, filter noisy mentions from competitors with common names, and monitor brand conversations for clients such as a health‑and‑wellness software company and a financial services firm.

Using Awario, Volterra built refined boolean alerts, ongoing share‑of‑voice and reach monitoring, and audience capture workflows that feed into paid‑media targeting. Awario’s monitoring reduced noise, surfaced that competitors were getting a measurable lift from branded research, enabled monthly reports for investor relations, and produced exportable audience lists for campaigns — giving Volterra concrete metrics (mentions, reach, sentiment) to show impact and inform client strategy.

Volterra

Andrew Jenkins

Principal