Case Study: Ûpstack achieves millions in ARR through social selling with Awario

How Ûpstack's social selling team generates millions in ARR with Awario

Ûpstack, the private global network of top 1% engineering talent, needed a practical way to embed social listening and social selling directly into its sales workflow — not just social media management. After finding that tools like Hootsuite couldn’t deliver the targeted lead discovery, analytics, and “live in sales” capability they wanted, Ûpstack adopted Awario’s social listening and social selling platform to accelerate outreach and modernize its revenue stack.

Using Awario’s Leads module, Influencer tab, built‑in analytics, and responsive support (including custom filters), Ûpstack created a new, high‑quality sales channel and sharper competitive intelligence. Awario turned novice social sellers into experts, helped uncover B2B influencers and hidden competitors, and produced measurable impact: Awario paid for itself in month one and delivered roughly 50–60x return on spend per month within six months, contributing to millions in ARR for Ûpstack.

Ûpstack

Graham G. Seymour

VP Sales & Strategy