Case Study: Coca‑Cola achieves standout Christmas campaign effectiveness and social buzz with Awario

How Coca-Cola rules Christmas marketing campaigns analysis

Coca Cola needed to keep its Christmas marketing emotionally relevant and culturally resilient — balancing nostalgia and happiness with growing concerns about sugar, political polarization and the unique constraints of 2020’s pandemic. Awario stepped in as the vendor, applying social listening and campaign analysis to review Coca Cola’s holiday ads, hashtags and influencer/offline activations across 2017–2020 to diagnose what worked and why.

Awario’s analysis tracked ad performance, social hashtags (#TogetherTastesBetter, #HolidaysAreComing), influencer tie‑ins and offline activations, showing why 2020’s "The Letter" and the classic "Holidays Are Coming" drove strong results (Marketing Week scores: 96/100 long‑term return potential, 100 brand recall, 96 branded memories). Awario also quantified offline impact — e.g., truck tours (19 stops in 2019; 24 in 2018 with ~240,000 samples) and spikes in user‑generated content — and delivered clear recommendations (avoid hard selling, use empathy, run social listening and influencer partnerships) to help Coca Cola optimize holiday ROI.

Coca Cola