Case Study: Twitch achieves actionable audience insights for marketing with Awario

How brands get settled in Gamer Wonderland

Twitch, a live-streaming platform drawing millions of viewers daily, faced the challenge of helping marketers understand its unique, highly engaged audience beyond the assumption that it’s only for gamers. To map who talks about Twitch and how to craft effective campaigns on the service, Awario was used as a social listening tool to gather real-time audience and mention data across the web and social media.

Using an Awario alert, the vendor analyzed mentions of Twitch and produced actionable metrics: most mentions came from the UK and US; 69.9% of mentions were by men vs. 30.1% by women; languages were predominantly English (57%), with French (3.7%) and Spanish (2.6%); age groups skewed 25–34 (54.1%) and 35–44 (37%); and 64.4% of mentions were from personal accounts versus 35.6% from companies. Awario’s insights gave marketers clear, measurable audience profiles to tailor content, influencer partnerships, and campaign targeting on Twitch.

Twitch