Case Study: Amazon achieves explosive growth through consumer psychology with Awario

5 psychology tricks they use for growth

Amazon turned to Awario to unpack how subtle behavioral psychology drives shopper decisions and sustained growth. Awario’s consumer-psychology case study examined the challenges Amazon faces in guiding choice, increasing conversions and retaining customers amid overwhelming product options.

Awario identified five concrete tactics Amazon uses — “free” offers and Prime positioning, consistency and habit formation, social proof via reviews, price anchoring, and scarcity/urgency messaging — and showed how these levers boost conversions, subscriptions and perceived value. Awario’s analysis links those tactics to measurable outcomes, noting Amazon’s market leadership (largest Internet retailer by revenue and market capitalization and second largest by sales after Alibaba) as evidence of the strategies’ impact.

Amazon