Case Study: Orajel achieves engaging year-round video campaigns with Awakened Films

Orajel delivers 10 commercials and 36+ social videos with Awakened Films

Orajel, a brand under Church & Dwight, faced the challenge of producing a large volume of commercials and social media videos for both children and adults with a quick turnaround. They needed the content to stand out in the crowded oral care market, which involved complex logistics like working with child actors under strict regulations and planning for special effects scenes. They enlisted the New Jersey video production services of Awakened Films to achieve this.

Awakened Films developed two distinct campaigns: one for children featuring licensed characters and relatable themes, and another for adults focusing on authentic, everyday situations. Their solution included meticulous pre-production planning to manage tight schedules and complex shots. The results were highly successful, exceeding sales expectations and leading to expanded campaigns, including versions for the Spanish market, which significantly increased the client's return on investment.

Orajel