Awakened Films
20 Case Studies
A Awakened Films Case Study
The customer, Lawyer.com, faced the challenge of cutting through the noise of celebrity endorsements to generate genuine viral interest for its legal services. They partnered with the vendor Awakened Films to create a viral video campaign that would make people care about finding a lawyer.
Awakened Films developed a humorous and headline-worthy video strategy starring Lindsay Lohan. This solution resulted in a viral sensation, achieving 400,000 YouTube views in one day and widespread coverage from major media outlets. The campaign successfully bridged pop culture and professional services, driving significant traffic and attention to Lawyer.com.