Case Study: Brother achieves high-impact label maker video marketing with Awakened Films

Brother delivers one full-length video and 5 social clips in 6 days with Awakened Films

Global electronics company Brother International faced the challenge of producing a new series of web commercials for its CUBE Plus Label Maker in an extremely tight timeframe. The vendor, Awakened Films, was tasked with delivering one full-length video and five social media edits, with the entire process from pre-production to final delivery condensed into a very short schedule.

Awakened Films implemented a highly efficient solution, crafting the visual narrative without storyboards and using cost-effective techniques like top-down shots to demonstrate various product uses. They successfully delivered all video assets on time and on budget. The client was very pleased with the results, with a partner from their agency noting that the project's success was due to Awakened Films' creative vision, patience, and efficiency. The full-length commercial was also broken into multiple social media snippets to maximize visibility without additional financial investment.

Brother