Case Study: The Healthy Back Institute wins copywriting support and new sales copy with AWAI

The Healthy Back Institute wins a $13,000+ copy challenge with AWAI

The Healthy Back Institute, a company selling pain relief products, needed persuasive marketing copy to promote a pain relief cream. They worked with the American Writers & Artists Institute (AWAI) by participating in a "Copy Challenge," a program where writers compete to create effective promotional material.

AWAI provided the solution through its copywriting training programs. A student, Elizabeth Blessing, won the Copy Challenge for The Healthy Back Institute, which led to her being hired to develop a full email sales letter. This successful collaboration, facilitated by AWAI, resulted in the customer acquiring effective marketing copy and the writer launching a profitable new career.

The Healthy Back Institute