Case Study: Nightingale-Conant helps launch Catherine Cairns-O'Keefe’s copywriting career with AWAI

Nightingale-Conant lands Catherine Cairns-O’Keefe’s first paying project in 6 weeks with AWAI

Nightingale-Conant, a self-help publisher, needed compelling promotional copy for its products. The company was approached by a new freelance copywriter, Catherine Cairns-O'Keefe, who had recently completed the Accelerated Program for Six-Figure Copywriting from American Writers & Artists Institute (AWAI).

AWAI's program provided Catherine with the copywriting and self-marketing skills needed to successfully pitch her services. She implemented this training by sending a self-promotional package to Nightingale-Conant, which resulted in her landing her first paid project within six weeks. This initial project led to years of continuous, well-paid copywriting work for the client, launching Catherine's successful freelance career and providing Nightingale-Conant with a reliable and effective copywriter.

Nightingale-Conant