Case Study: AWAI achieves flexible freelance growth and confident pricing with AI-powered copywriting training from AWAI

AWAI veteran Bonnie Fanning builds a 4-day freelance business with AWAI

The customer, AWAI (American Writers & Artists Institute), an organization that provides copywriting training, faced the challenge of a former employee transitioning to freelance work. The freelancer, Bonnie Fanning, initially struggled with undercharging for her services and undervaluing her work despite her extensive experience gained at the vendor.

AWAI provided the solution through its training methodologies and resources. By leveraging AI tools as a strategic thinking partner to clarify project scope and value, the freelancer was able to confidently price her services and correct her undercharging. This resulted in her building a sustainable, four-day-a-week freelance business that aligns with her personal life goals.

AWAI