AWAI (American Writers & Artists Institute)
30 Case Studies
A AWAI (American Writers & Artists Institute) Case Study
The customer, the American Writers & Artists Institute (AWAI), provided training to Ed Gandia, a sales professional seeking a career change to gain more flexibility after becoming a father. His challenge was to transition from his demanding six-figure sales job into a viable freelance career without sacrificing his income.
AWAI's solution was to provide Ed with its Accelerated Program for Six-Figure Copywriting and a seat at its FastTrack to Success Bootcamp. By applying this training, Ed successfully launched a freelance copywriting business. The measurable result was that he replaced his previous income, earning $163,181 in his first full year as a freelancer while achieving a more flexible and fulfilling work-life balance.