Case Study: Agora Financial achieves copywriting success with AWAI training

Agora Financial drives tens of millions in sales with AWAI training

Aaron Gentzler, a fine-arts graduate seeking a stable career, faced the challenge of transitioning his creative writing skills into the commercially viable field of financial copywriting. After being hired as a junior copywriter by Agora Financial, he needed to master the specific, results-driven craft of direct-response copy. To help him and other new writers, Agora Financial enrolled them in training programs from the vendor, American Writers & Artists Institute (AWAI), including The Accelerated Program for Seven-Figure Copywriting.

Through AWAI's programs and bootcamps, Aaron gained the essential skills and industry connections needed to succeed. The solution implemented by AWAI led to significant results, including Aaron's first major direct-mail campaign which generated tens of millions of dollars in sales during the 2008-2009 financial crisis. This success established him as a top financial copywriter and provided a template for Agora Financial, ultimately granting him professional freedom and a long-term, rewarding career.

Agora Financial