Case Study: Northern Parrots achieves a 34% sales uplift with AW Digital

Northern Parrots lifts sales 34% with AW Digital

The customer, Northern Parrots, faced the challenge that multiple website experts had declared its homepage could not be improved, creating a significant barrier to increasing online sales. The vendor, AWA Digital, employed its conversion rate optimization services to challenge this assumption.

AWA Digital conducted deep-dive data analysis and interviewed dozens of parrot owners, which revealed the homepage was indeed failing users. The vendor implemented a new homepage design and split-tested it against the original. This single test by AWA Digital generated a 34.7% uplift in sales, proving the experts wrong and delivering an extraordinary return on investment.

Northern Parrots