Case Study: Foxcroft Collection boosts ROI with AVX Digital

Foxcroft Collection boosts average order value 8.6% with AVX Digital

Foxcroft Collection, an e-commerce brand with a maturing audience, faced the challenge of driving new users to its website and converting them into customers while maintaining a healthy conversion rate. To address this, they partnered with AVX Digital, which implemented a multi-channel strategy utilizing Display, Paid Social, and Paid Search advertising services.

AVX Digital's solution involved using display ads for brand awareness, paid social with lookalike audiences for prospecting, and optimized paid search campaigns. The results were highly successful, yielding an overall positive ROI. Key metrics included an 8.6% increase in average order value, a 12% rise in users, 3 million impressions served, and a 4.6% average e-commerce conversion rate.

Foxcroft Collection