Case Study: SOTRA improves bus efficiency and passenger insights with AVSystem’s Linkyfi WiFi VAS

SOTRA - Customer Case Study

SOTRA, the Abidjan Transport Company, sought to modernize its bus network by providing on-board WiFi to improve passenger comfort. The company also faced the challenge of gaining deeper insights into passenger behavior and demographics to optimize routes, schedules, and marketing. To address this, they partnered with vendor AVSystem to implement WiFi value-added services.

AVSystem implemented its Linkyfi platform, a public WiFi management and marketing solution. The platform used a branded captive portal with a short questionnaire to collect demographic data and gathered KPIs on passenger usage. The results provided SOTRA with valuable analytics, enabling them to reorganize routes, reducing the number of lines from 12 to 9 while increasing passengers per bus. The solution also collected 600,000 demographic questionnaires in a single year for targeted marketing campaigns.

SOTRA