Case Study: BELANTIS Amusement Park achieves smarter visitor insights with AVSystem WiFi VAS

BELANTIS Amusement Park - Customer Case Study

BELANTIS Amusement Park, the largest amusement park in Central Germany, sought to digitally transform its operations by gathering visitor data for business intelligence. Their challenge was to collect this demographic and behavioral data to improve operations and marketing while strictly complying with Germany's stringent data privacy laws, all while providing a user-friendly WiFi experience for guests through a customizable captive portal. To meet this challenge, they partnered with vendor AVSystem.

AVSystem implemented its Linkyfi and Linkyfi Location Engine solutions to provide a compliant WiFi value-added service. The solution generated real-time heat maps and customer journey maps to analyze crowd dynamics and optimize the park layout, while a branded captive portal collected consented demographic data. This provided BELANTIS with powerful insights into visitor behavior, enabling them to increase operational efficiency and tailor the park experience to their guests' exact needs.

BELANTIS Amusement Park

Ioana Parva

Chief Digital Officer