Case Study: Banco do Brasil boosts mobile banking engagement with AVSystem Linkyfi

Banco do Brasil - Customer Case Study

Banco do Brasil, the second largest bank in South America, faced the challenge of rapidly increasing the number of mobile banking users. To achieve a goal of 15 million new users, the bank needed to build a new public WiFi infrastructure from the ground up to support a year-long promotional event in São Paulo while ensuring a positive user experience. AVSystem was selected to provide its Linkyfi WiFi management platform to help meet these challenges.

AVSystem's Linkyfi solution provided a branded captive portal that allowed for quick login via social media or a national ID, which was crucial for the campaign's success. The platform enabled remote management of the event and engaged users by encouraging them to share selfies with a campaign hashtag. The innovative, technologically advanced campaign received significant positive press coverage, enhancing the bank's prestige while successfully working towards its goal of driving customer acquisition and increasing operational efficiency.

Banco do Brasil