Case Study: Apsys boosts customer engagement and marketing with AVSystem’s WiFi location and analytics platform

Apsys - Customer Case Study

Apsys, the owner of the modern Posnania shopping center in Poland, faced the challenge of fully connecting with and understanding its customers' behavior. They aimed to leverage their existing WiFi infrastructure to gather and analyze customer data to improve engagement without being intrusive. To address this, they partnered with vendor AVSystem to implement a solution involving the Linkyfi Platform and Linkyfi Location Engine (LLE).

AVSystem's solution combined real-time location tracking and WiFi management to provide detailed analytics on customer flow and enable personalized, location-based marketing. This allowed Apsys to optimize store layouts, place advertisements effectively, and send targeted promotions. The results for Apsys included an increased number of customers, improved marketing campaign effectiveness, and enhanced prestige as a provider of ultramodern technology.

Apsys

Marek Ćwiek

Operation Manager