Case Study: AGRO SHOW gains visitor insights and branded WiFi with AVSystem

Agro Show - Customer Case Study

The customer Agro Show, a major agricultural exhibition in Europe, required a WiFi infrastructure and data analytics solution. Its challenges included providing reliable outdoor WiFi coverage and gathering accurate visitor demographics and behavioral data, such as footfall and popular stands, to improve the event and attract exhibitors. This prompted them to partner with AVSystem, which provided its Linkyfi and Linkyfi Location Engine platforms.

AVSystem's solution deployed a branded captive portal with a questionnaire for visitor authentication and data collection. The platform integrated real-time heat maps and analytics, providing reliable data on over 100,000 unique visitors. This gave the organizer precise insights, such as learning that 70% of visitors own farms under 50 hectares, and revealed that a single stand attracted 4,671 people in one day, enabling them to improve the exhibition's offer and better target potential exhibitors and visitors.

Agro Show

Patryk Lajstet

Marketing Specialist