Case Study: New Benefits boosts leads and brand clarity with AvreaFoster

New Benefits increases leads and cuts cost per lead with AvreaFoster

New Benefits, an innovator in non-insured benefits, faced the challenge of a complex and disjointed brand identity as its portfolio of products and services expanded. The company required an outside perspective to bring clarity to its story and engaged the vendor AvreaFoster for services including brand positioning, product architecture, and campaign development.

AvreaFoster simplified the New Benefits brand by streamlining its logo and restructuring its product architecture for greater cohesion. The vendor then launched targeted digital advertising and content marketing efforts. This strategy was a success for New Benefits, resulting in a significant increase in leads and conversions while decreasing the cost per lead, ultimately strengthening broker relationships.

New Benefits