Case Study: Claritev achieves a clear new brand identity and website with AvreaFoster

Imagine Health rebrands in 45 years of growth with AvreaFoster

The customer, Imagine Health, faced the challenge of its existing brand no longer reflecting the full scope of its offerings after 45 years as a leader in healthcare affordability. It tasked the vendor, AvreaFoster, with a holistic rebrand to develop a new identity and website.

AvreaFoster delivered a comprehensive solution including brand positioning, naming, and a new website for the rebranded company, Claritev. The strategy emphasized clarity and included a successful internal and external launch, culminating in a highly visible presence at an industry conference. The vendor's work resulted in unanimously positive internal and external feedback, successfully aligning the modern brand with the company's innovative direction and supporting its next stage of growth.

Imagine Health