Case Study: Imagine Health drives qualified leads with AvreaFoster’s content engine

Imagine Health boosts leads and MQLs with AvreaFoster

The customer, Imagine Health, faced the challenge of building awareness and educating employers and brokers about their alternative health plan solution, as many were unfamiliar with its benefits compared to a traditional PPO. AvreaFoster was engaged to develop a comprehensive strategy to drive leads and overcome this knowledge gap.

AvreaFoster implemented a solution that made the Imagine Health website a cornerstone for housing new educational content and launched a targeted digital marketing strategy. This approach significantly increased marketing engagement and directly contributed to a rise in qualified sales leads and closed deals, with the vendor reporting substantial year-over-year increases in leads, MQLs, and SQLs.

Imagine Health