Case Study: Fluor strengthens global safety culture with AvreaFoster

Fluor launches Safer Together across 100+ years of safety culture with AvreaFoster

Fluor, one of the world's largest engineering and construction companies, sought to revamp the identity and messaging of its global safety program to further strengthen its commitment to workplace safety. The company engaged AvreaFoster for services including brand development, strategic messaging, and high-impact design to position safety as an integral part of its brand.

AvreaFoster developed the "Safer Together" theme, complete with a simple yet colorful badge identity and an inspiring "Safety Pledge." This new branding was successfully launched enterprise-wide and is now used across all corporate facilities and thousands of global construction sites. The program is embraced by employees, partners, and clients in multiple languages, perfectly capturing the collaborative spirit of safety at Fluor.

Fluor