Case Study: Behavioral Health Group achieves 2,800 new patients and strong ROI with AvreaFoster

Behavioral Health Group drives 2,800 new patients with AvreaFoster

Behavioral Health Group (BHG), an addiction treatment provider, faced the challenge of overcoming the stigma surrounding Medication-Assisted Recovery (MAR) for opioid addiction. They needed strategic marketing to reach prospective patients and influencers and position themselves as a trusted healthcare leader. To achieve this, they partnered with AvreaFoster for strategic messaging and advertising support.

AvreaFoster developed an authentic campaign featuring real patient stories, which inspired the new tagline "This is Real Recovery". The solution included targeted digital and traditional advertising. This approach resulted in 2,800 new patients within six months of launch and a marketing ROI of $2.24 for every $1 spent. AvreaFoster's work also drove over 11,000 monthly online engagements and supported BHG's expansion into new markets.

Behavioral Health Group