Case Study: Figleaves Achieves Real-Time Retail Analytics with Avora

Figleaves Revolutionises Its Analytics For 21 st Century Retail Insights

Figleaves, one of the original online fashion businesses, needed a better way to connect marketing data with cost and margin information spread across separate systems. The retailer’s highly complex product range and fast-moving eCommerce environment made it difficult to quickly compare gross profit against marketing spend or react to pricing changes in real time.

Avora’s augmented ecommerce analytics platform helped Figleaves combine merchandising and marketing data into a single trusted view, with self-service dashboards, anomaly detection, root cause analysis, and machine learning capabilities. With Avora, Figleaves can spot issues faster, drill into data by size, color, region, and customer behavior, and reduce the time spent manually assembling datasets, helping the team make quicker, better-informed trading decisions.

Figleaves

Graham Smith

Head of Technology