Case Study: Brody Pennell Heating and Air Conditioning boosts booking rates with Avoca AI

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Preview of the Brody Pennell Heating and Air Conditioning Case Study

Brody Pennell boosts booking rate from 70% to 90% with Avoca

Brody Pennell Heating and Air Conditioning, a large HVAC company in Los Angeles, faced a challenge after centralizing its call centers. The consolidation resulted in using four disconnected vendor platforms for text, web scheduling, overflow, and chat, which created operational inefficiencies and customer-facing errors. To solve this, they partnered with Avoca to implement its all-in-one AI platform.

By consolidating its entire operation onto the Avoca platform, Brody Pennell achieved significant results. The booking rate increased from approximately 70% to 90%, capturing thousands of additional appointments. Facebook and Meta lead conversion grew from ~15% to 25%, and the call center manager regained three hours per day previously spent on manual call reviews. Avoca provided a unified system that gave leadership confidence to scale their operations.


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