Case Study: Patreon achieves faster, more accurate analytics tracking with Avo

Patreon Gets Better Team Alignment, Efficiency, and Fewer Analytics Implementation Errors With Avo

Patreon, the international platform for creators, needed a better way to manage analytics as its product and team complexity grew. Its data science and engineering teams were spending days on event implementation, dealing with repeated feedback cycles, inconsistent event properties, and time lost educating other teams on tracking and metrics. Avo helped Patreon streamline this process across web and mobile analytics.

Using Avo’s analytics tracking platform, Patreon standardized more than 1,800 events and shared properties, validated tracking, and enabled real-time collaboration between data science and engineering. The result was a major reduction in instrumentation effort—from 1–4 days to 30–120 minutes, and in some cases under an hour—along with fewer implementation errors, faster shipping, and better data democratization across the company.

Patreon

Jason Byttow ‍

Engineering Manager