Avo
7 Case Studies
Case Study: Doodle achieves clearer, more collaborative analytics with Avo
A Avo Case Study
Doodle - Customer Case Study
Doodle, the global scheduling platform with 30M+ monthly users, needed a better way to unify product data across teams after years of siloed, inconsistent tracking. The company wanted to keep most analytics first-party and homegrown, but lacked the resources to build a collaborative taxonomy and governance UI in-house.
With Avo, Doodle is gradually moving its taxonomy and tracking into a more front-end-friendly system, using Inspector to support the transition and help non-technical and technical teams work together. The result has been more reliable analytics and fewer failed A/B experiments, giving Doodle greater confidence in its data and experimentation.
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Doodle
Ethan Brown
Head of Data and Analytics