Case Study: NetApp increases customer engagement and reduces CRM costs with Aviso Conversational Intelligence

NetApp Replaces Gong with more advanced CI and forecasting and deal intelligence from Aviso

NetApp, a hybrid cloud data services and management company founded in 1992 and headquartered in Sunnyvale, partnered with Aviso in 2020 to solve persistent sales challenges: limited visibility into customer conversations, reliance on costly call-recording tools and spreadsheets, ad hoc deal reviews, ineffective CRM use, and no AI-driven training to improve customer engagement and rep performance.

Aviso deployed conversational intelligence, forecasting and activity tracking, deal and pipeline insights, coaching, and virtual selling rooms to digitize and analyze calls, surface objections, and guide seller behavior. The result was reduced spend on point solutions like Gong, improved manager visibility and AI-powered coaching for virtual selling, higher customer engagement through activity mapping, and measurable lift in outcomes—Aviso customers typically close ~20% more deals and reduce CRM costs up to 30%.

NetApp

Lori Harmon

NetApp