Case Study: Mural achieves AI-driven deal forecasting and improved revenue predictability with Aviso

Mural Chose Aviso Over A Leading Revenue Technology For AI-Driven Deal Forecasting and Revenue Intelligence

Mural, a $5B collaborative intelligence company founded in 2011, was hampered by an inflexible RevOps point solution that relied on manual spreadsheets, vendor-controlled admin changes, and domain-only activity tracking. Those issues caused inaccurate forecasts, poor user experience, and assignment problems for accounts with multiple opportunities.

Aviso delivered an AI-driven, deal-level forecasting solution with a single-pane view across SFDC accounts, account alignment for multi-opportunity accounts, and a certified hand-off of admin rights. As a result, Mural reduced OpEx, eliminated spreadsheet-based forecasting, improved deal prioritization and predictability for sales leaders, and gave RevOps unified visibility into revenue outcomes.

Mural

Keith Jones

GTM Leader