Case Study: American Board of Radiology achieves clearer, more accessible website navigation with Avion Agency

American Board of Radiology cuts 95 duplicate pages and simplifies 46 core pages with Avion Agency

The American Board of Radiology (ABR) faced significant challenges with its website, which contained a large volume of complex and difficult-to-navigate content. This led to user frustration and obscured the organization's core value. To address this, ABR partnered with Avion Agency for a comprehensive content strategy and website transformation.

Avion Agency conducted a full content audit and redesigned the website with a task-oriented information architecture. They rewrote the content in plain English, significantly reducing page count and improving readability. The solution made it easier for users to find information and for ABR to manage content, resulting in a clearer, more effective website that better communicates the organization's purpose.

American Board of Radiology (abr)