Case Study: Superdry achieves enhanced security and reduced retail losses with Avigilon Alta cloud video security

Superdry - Customer Case Study

Superdry, a UK-based global clothing retailer with hundreds of stores, thousands of employees and significant online and brick-and-mortar sales, faced mounting security and operational challenges. High footfall and rapid expansion exposed risks such as theft, accidents and antisocial behavior, while a legacy video system lacked the image quality, analytics and unified management needed for real-time collaboration, loss prevention, fulfillment tracking and staff training.

To address this, Superdry deployed Avigilon Alta cloud video security—adding 63 Avigilon cameras across eight sites and integrating existing third‑party cameras via Cloud Connectors and an Alta Aware VMS. The centralized solution delivered higher-resolution footage and analytics (video search, audio detection, heat‑mapping, line‑crossing alerts), reduced hardware and operational costs, sped investigations, improved out‑of‑hours delivery and fulfillment tracking, and boosted collaboration between remote and in‑store teams, resulting in fewer losses and enhanced safety and efficiency.

Superdry

Richard Smith

Profit Protection Manager