Case Study: VELUX scales global lead generation with HubSpot and Avidly

VELUX scales lead generation across 36 countries with Avidly

VELUX, a Danish window manufacturer operating in over 36 countries, faced the challenge of shifting its traditional product-based marketing to a more customer-oriented, problem-solving approach to generate leads. They partnered with Avidly to develop the overall strategy and implementation for this global lead generation project using HubSpot, following a successful pilot in Italy.

Avidly provided crucial support by customizing VELUX's content for their target audience and advising on the global rollout of HubSpot. The vendor's high level of competence ensured the project's success by adding the right skills at operational and strategic levels, preventing decisions made without necessary knowledge. This partnership is considered one of VELUX’s most important strategic marketing actions.

VELUX