Case Study: Bradford achieves real-time pipeline visibility and 100% broker adoption with Avidian's Prophet CRM

Bradford Companies - Customer Case Study

Bradford, a Dallas-based commercial real estate services company, faced the challenge of moving from a cumbersome, paper-based reporting system to a real-time, data-driven operation for managing its sales pipeline. Their primary hurdle was finding a CRM solution with an emphasis on ease of data entry to ensure broker adoption. After a systematic search, the company selected Prophet CRM from vendor Avidian for its superior usability.

The solution provided by Avidian, Prophet CRM, delivered 100% user adoption among Bradford's brokers due to its ease of use. The results included real-time visibility into all revenue opportunities, enabling accurate cash flow projections and daily tracking of deals. The company also leveraged custom reports and features like Next Step and Follow to actively manage business development activities and track large commission opportunities, ensuring forward progress across all broker teams.

Bradford

Gail Markham

Corporate Marketing Research Director