Avidian
14 Case Studies
A Avidian Case Study
BIS Corporation, an IT services firm, faced the challenge of pivoting its business model after the 2008 financial crisis. They needed a CRM solution to support a new sales-focused strategy for small and medium businesses, but found options like Salesforce and Oracle to be too complex for user adoption. Director of Sales Thomas Domini sought a simpler tool from a vendor like Avidian to avoid hindering his team's success.
Avidian implemented its Prophet CRM solution, which was praised for its ease of use and integration with Outlook. The tool was initially adopted for sales and later adapted to manage recurring revenue and customer deployments, integrating all data into one accessible system. As a result, BIS achieved a 65% increase in revenues for its SMB unit, with Prophet CRM becoming the company's lifeblood for tracking sales, deployments, and growth.