Case Study: Alston Construction improves client relationships and sales efficiency with Avidian Prophet CRM

Alston Construction improves client relationships with Avidian Prophet across 11 offices

Alston Construction, one of the largest privately held construction companies in the US, faced challenges with disorganization and communication in its sales and client relations department due to rapid growth and an increasing number of leads. Seeking to bring this area up to the company's high standards, VP of Information Technologies Eric Shelton began a search for a solution, ultimately turning to Avidian and its Prophet CRM product.

Avidian implemented its Prophet CRM, which was highly customizable and conveniently embedded in Outlook for easy adoption. The solution provided Alston Construction with the information management scope needed to track opportunities and drive the business forward. As a result, the company now uses Prophet CRM data in its Sales Indicated Outcome Report to determine how best to expend resources for growth. More importantly, the system has driven a culture of accountability throughout the company, and management's familiarity with Avidian has made the choice to expand the system to other affiliates an easy one.

Alston Construction