Case Study: Alston Construction drives accountability and growth with Avidian Prophet CRM

Alston Construction - Customer Case Study

Alston Construction, a large privately held US construction company, faced a challenge in establishing a formal customer management process to support its high standards for growth and accountability. To address this, they turned to the vendor Avidian and its Prophet CRM solution.

Avidian worked with Alston to implement Prophet CRM, which was selected for its customizable interface and seamless integration with Outlook. The solution provided the necessary tools to track customer and opportunity data. As a result, this data is now central to the company's Sales IOR analytics report, which is used to strategically allocate resources and has driven a new culture of accountability throughout the organization.

Alston Construction

Eric Shelton

VP of Information Technologies