Case Study: New York Yankees achieve faster fan content production and marketing efficiency with Avid Technology

Yankees Make an Unbeatable Marketing Play with Avid

The New York Yankees needed a reliable way to create engaging fan experiences and manage a fast-moving stream of media for their brand, stadium, scoreboard, web, and broadcast channels. To do that, the team turned to **Avid Technology** and its **MediaCentral-based media management solutions**, including editing and shared storage tools that could support their production workflow.

**Avid Technology** implemented an end-to-end workflow built around Media Composer, ISIS storage, Interplay | Production, and Transfer Manager, letting Yankees editors search, share, and repurpose footage quickly from anywhere. The results included faster production, easier collaboration, in-house creation of promotions that reduced outsourcing costs, and the ability to deliver content efficiently across multiple platforms; the team also noted that content can be found instantly, saving significant time and improving day-to-day operations.

New York Yankees

Greg Colello

Producer, Scoreboard and Broadcasting