Case Study: WGBH achieves a more efficient, fully integrated media workflow with Avid Technology

WGBH Gets a Workflow Makeover with Avid and the MediaCentral Platform

Boston public broadcaster WGBH, the largest producer of television, web and mobile content for PBS, needed a more connected way to share content across teams and brands. Using the Avid MediaCentral Platform, WGBH set out to replace disconnected storage, metadata, and newsroom workflows that were slowing production and creating operational risk.

Avid Technology implemented Avid shared storage, Interplay | Production, MediaCentral | UX, AirSpeed, iNews, and Media Composer to unify WGBH’s production environment. The result was a highly integrated ecosystem with 100% uptime, faster content sharing, improved productivity, and smoother news and fast-turnaround production workflows, including multi-camera shows that could be edited and broadcast the same evening.

WGBH

Tim Mangini

Senior Director of Production Technology