Case Study: The Great American Music Hall achieves easier mixing and better sound with Avid Technology VENUE Profile

VENUE Finds a Home at Legendary San Francisco Clubs

The Great American Music Hall, a legendary San Francisco venue, needed a more flexible way to handle its challenging acoustics and small FOH space while making it easier for visiting engineers to mix shows. To solve this, the hall upgraded to an Avid Mix Rack System with the Avid VENUE | Profile System from Avid Technology.

Avid Technology’s VENUE system gave the venue a familiar, easy-to-learn console, streamlined file sharing and USB show loading, and freed up valuable room at FOH. The result was faster changeovers, simpler training across sister clubs, broader acceptance from guest engineers, and a noticeable boost in sound quality, with richer low end, less EQ required, and more high-frequency detail.

The Great American Music Hall

Charlie Madsen

Head Engineer